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Craig Hill3 Mobile Extends Sponsorship To 2013
January 5th 2009 11:29
3 mobile has today announced that it will continue its long-term commitment to cricket with sponsorship of the Australian Test Cricket team and the Australian Test Cricket Series extended to 2013.
The extended sponsorship follows a successful ei ght-year partnership with Cricket Australia. The agreement will see 3 mobile continue as a Platinum Partner of Cricket Australia which includes naming rights to the Australian Test Cricket team, naming rights to domestic Tests and the Official Wireless Rights Partner of Cricket Australia, providing 3's customers with exclusive access to the popular live cricket mobile TV as well as other cricket content.
"3's sponsorship of the Test team and the Test Series in Australia has been enormously successful since the partnership was established eight years ago," said Nigel Dews, Chief Executive Officer, 3.
"Aside from brand recognition and reach into the cricket-loving Australian population, we've also been able to bring cricket to fans while they are out and about with live cricket TV so they never have to miss a ball or wicket.
Cricket Australia Chief Executive Officer James Sutherland welcomed the renewal of the 3 mobile sponsorship as being an important boost for the staging of Test cricket in Australia.
"3 mobile has been a proactive Australian cricket partner and their leverage of their cricket sponsorship has helped build a higher profile for cricket, as well as for their own brand," he said.
"The renewal also demonstrates the value and power that an association with Australian cricket has for major consumer brands."
In 2008, 3's cricket sponsorship was awarded as Australia's best current sponsorship by ASMA (Australasian Sponsorship Marketing Association). During the 2007-2008 season, 3's customers tuned into Cricket TV - a dedicated 24/7 cricket channel - more than 1.2 million times. In 2007, 3 also extended the Cricket TV proposition by introducing 'The Pitch', a made-for-mobile TV program hosted by former Australian cricketers, Adam Gilchrist and Darren Lehmann.
The extended sponsorship follows a successful ei ght-year partnership with Cricket Australia. The agreement will see 3 mobile continue as a Platinum Partner of Cricket Australia which includes naming rights to the Australian Test Cricket team, naming rights to domestic Tests and the Official Wireless Rights Partner of Cricket Australia, providing 3's customers with exclusive access to the popular live cricket mobile TV as well as other cricket content.
"3's sponsorship of the Test team and the Test Series in Australia has been enormously successful since the partnership was established eight years ago," said Nigel Dews, Chief Executive Officer, 3.
3 Mobile Extends Sponsorship To 2013
"Aside from brand recognition and reach into the cricket-loving Australian population, we've also been able to bring cricket to fans while they are out and about with live cricket TV so they never have to miss a ball or wicket.
Cricket Australia Chief Executive Officer James Sutherland welcomed the renewal of the 3 mobile sponsorship as being an important boost for the staging of Test cricket in Australia.
"3 mobile has been a proactive Australian cricket partner and their leverage of their cricket sponsorship has helped build a higher profile for cricket, as well as for their own brand," he said.
"The renewal also demonstrates the value and power that an association with Australian cricket has for major consumer brands."
In 2008, 3's cricket sponsorship was awarded as Australia's best current sponsorship by ASMA (Australasian Sponsorship Marketing Association). During the 2007-2008 season, 3's customers tuned into Cricket TV - a dedicated 24/7 cricket channel - more than 1.2 million times. In 2007, 3 also extended the Cricket TV proposition by introducing 'The Pitch', a made-for-mobile TV program hosted by former Australian cricketers, Adam Gilchrist and Darren Lehmann.
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